Dave Kapell, a struggling song writer, was merely trying to cure his writer's block when he stumbled upon the idea for Magnetic Poetry. To overcome this problem, he wrote down interesting words on pieces of paper and rearranged them, looking for inspiration. What he hadn't prepared for with this experiment was his allergies. One good sneeze and any progress was sent flying across the room. Dave then decided to glue the words to pieces of magnets and stick them to a pizza tin. Eventually, he got hungry and the magnetized words made their way to the refrigerator door. With his new creation in such a heavily used place, soon his friends started to play with words, amusing themselves by writing the first magnetic poems. Struck by this brilliant idea, Dave made up a hundred Magnetic Poetry kits and started selling them at a local mall. Now, Magnetic Poetry has taken off in a big way and sold over three million word kits, consisting over a billion word magnets!