Launched in 2003 by Victoria Bartlett, VPL introduced the aesthetic of lingerie as outwear to revive and focus on the importance of fulfilling the needs of the modern woman's active lifestyle. VPL did this by creating visible bras and intimate-like separates and interpreting them for the athletic world, seamlessly melding fashion and sport. The importance of linking tech and eco-friendly materials became an inevitable importance for VPL's athletic wear, while remaining fashion and design conscious. Enhancing and evolving the collection for agility, flexibility, and durability is what the VPL woman needs every day.