Pacifica believes that beauty is about magic, mystery and of course, life's exceptional moments—and that beauty should be accompanied by 100% vegan, cruelty-free products. Conceived during a long drive home after surfing, co-owners Brook and Billy dedicated their time to build a company that valued quality and experience over marketing. And just like that, Pacifica was born.

With a full range of cosmetics, perfumes and skin care, Pacifica's fragrance materials and inspiration come from all over the world. However, they try to keep as much as they can here—in the U.S.A. so that they hold greater control over their ingredients, manufacturing process, and working conditions of employees to ensure their natural and environmentally-friendly practice. Pacifica is also able to support their local economy in Portland, Oregon by working with local box manufacturers and other suppliers. By formulating safe and sustainable products, Pacifica has become known as one of the most innovative, creative natural beauty brands on the market today.