Vuori was born out of a shared passion for yoga, surf, art, music and the active lifestyle of Encinitas, California. This active brand was founded when friends, Chris Miller (pro-skateboarder) and Joe Kudla shared a mutual frustration of not being able to find yoga or performance clothing that fit their lifestyle. Thus, the Vuori journey began to bring a new perspective to the men's yoga and fitness market. Attending daily yoga classes, surfing the many spots in walking distance from the office and running and cycling along the coast inspired the team to connect to their customer and make products for people just like them - healthy, active, conscious and creative.