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 SkirtSports was founded with the goals of promoting positive body image and fun in fitness. It’s based on a concept of feminine and sassy, slimming and flattering performance skirts with shorts underneath. Founder Nicole DeBoom (winner of the Ironman Wisconsin and a former Yale University swimmer) was tired of feeling boyish when training, asking herself, "Why can't I look sexy when I work out? Why can't I feel like an athlete and a woman?" This was the springboard for a fashion inspiration - she envisioned a skirt for running, workouts, and playing afterward, free of sausage-casing tights or boxy, mannish shorts. And voila, she did it, creating a new kind of piece that’s light, fun, ready for action, and looks good, too. 
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