Kuhl began as Alfwear by selling Alf hats to local ski bums in 1983, but visionary Kevin Boyle transformed the company into something with much more diversity on a grander scale. Kuhl was then founded in 1986, and offers performance designed clothing inspired by Boyle's passion for skiing and the great outdoors that perfectly complements any specific outdoor lifestyle.
Kuhl represents the most complete form of active and outdoor wear that the industry can offer. From their innovative and useful styles, to their unique fabrics and ergonomic design, outdoor enthusiasts can be seen thoroughly enjoying Kuhl outerwear all over the world. Climbers especially appreciate the articulated knees and gusseted crotch designs that provide both men and women with a freedom of movement that is critical to their extreme sport. Every product that Kuhl has to offer comes with a "guarantee of satisfaction." (p) Everyone involved with Kuhl lives a very active and outdoor lifestyle. Kuhl people mountain bike, backpack, camp, mountaineer, ski, and travel the world. The employees at Kuhl can relate to the consumers quickly and easily as a result of both having a shared passion for top quality sport wear and the great outdoors.